The importance of digital communication.
Communicate the change in the happy meal to include items classified as healthy. Reinforce the message with Sopenut support.
Show the trajectory of the happy meal and show its evolution over time so that users can identify McDonalds' intention to improve.
We created a web page with the trajectory of the happy meal, videos of activations and the message of the president of Sopenut, which guarantees the transparency of the change. The 100% responsive fast loading page.